K. Raheja Corp. is a success story spanned across decades and
continues to achieve higher targets relentlessly for quality performance and
service in diverse fields of real realty business, hospitality sector and
retailing outfits.
The group has made
an impact on the supply side of the modern day living. A style that has been
the dream of new class of consumers, a style encompassing the whole range of
consumption pattern of the young and the upcoming consumers that has become
synonym with the brand K. Raheja Corp.
The higher
standards set by the group in its pursuit to position India on par with the
developed economies of the world and with a vision to be and remain at the
commanding height of Real Estate Business.
K Raheja Corp
pioneered organized retail with their first retail venture in 1991 with
Shoppers Stop. Today, they have a number of successful brands across the
spectrum of retail formats in India.
Ventures like
Crossword & Hyper City have set new bench marks on the basis of information
and adaptation of worldwide changes, innovations and new techniques in
retailing practices.
K Raheja Retail
Retailing in India is up for
transition. It has broken the safe and claustrophobic space of an eggshell and
rearing to grow into a giant that will match the retailing practices of the
west.
K Raheja Corp are
the pioneers in organized retail by taking a first giant step to successfully
establish a retail store know as "Shopper's Stop" The group is expanding its
retail chains across the country on the back of the vast experience it gathered
from feedbacks and keen observance of people's taste keeping in tune with its
culture, customs, traditions and income.
Crossword, Inorbit
Mall & Hyper City have set new bench marks on the basis of information and
adaptation of worldwide changes, innovations and new techniques in retailing
practices.
Group Retail Ventures
Shoppers
Stop is an Indian department store chain
promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the
year 1991 with its first store in Andheri,Mumai. Shoppers Stop Ltd has been awarded "the
Hall of Fame" and won "the Emerging Market Retailer of the Year
Award", by World
Retail Congress at Barcelona, on April 10, 2008. Shoppers Stop is listed on the BSE. In 2011, Shoppers Stop has 53 stores
in India.
Shoppers Stop is one of the
leading retail stores in India. Shoppers Stop began by operating a chain of
department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has
56 stores across the country (with the latest one being the outlet at Kumar
Pacific Mall, Pune) including three airport stores.
Shoppers Stop retails a range of
branded apparel and private label under the following categories of apparel,
footwear, fashion jewellery, leather products, accessories and home products.
These are complemented by cafe, food, entertainment, personal care and various
beauty related services.
Shoppers Stop launched its e-store
with delivery across major cities in India in 2008. The website retails all the
products available at Shoppers Stop stores, including apparel, cosmetics and
accessories.Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.
Products
Shoppers Stop retails products of domestic and
international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini &
Jony, Carbon, Corelle, Magppie Nike, Reebok, LEGO,
and Mattel. Shoppers Stop retails merchandise under its own labels, such as
STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The
company also licensees for Austin Reed (London), an international brand, who’s
men's and women's outerwear are retailed in India
exclusively through the chain. In October 2009, Shoppers Stop has bought the
license for merchandising Zoozoo the brand mascot for Vodafone India.
Marketing
In April 2008, Shoppers Stop
changed its logo and adopted the mantra "Start Something New" and
introduced international brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang,
Dior across the stores. The focus of the reposition was on the service,
ambience upgradation and customer connect. Shoppers Stop connects with the
youth audience through adopting the communication routes relevant to youth, up
the fashion quotient through merchandising, and create ambience that connects
with the mindset. The brand campaign addresses environment-related issues in a
youthful, tongue-in-cheek manner. Shoppers Stop as a brand active on social
media marketing platforms with Facebook and Twitter to connect with this
audience.
Crossword Bookstores
Crossword
Bookstores is the largest chain of bookstores in India with 83 branches.
Shoppers Stop acquired 100 per cent stake in bookstore chain
Crossword.Crossword is positioned as a lifestyle bookstore with their spacious,
well laid out stores which encourage customers ease in browsing through the
merchandise of books, music, stationary and toys. Crossword is a wholly owned
subsidiary of Shopper's Stop Ltd.
Inorbit Malls,a subsidiary of the K.Raheja
Corporation, was set up with an objective to not just create physical
structures but also to influence lifestyles. Commited to setting benchmarks in
retailing in India,Inorbit Malls provides an excellent walk through experience
for customers.
Inorbit Mall, Malad
first opened its doors to the public in early 2004, in Mumbai. The mall has a
universal class appeal and seeks to provide a one-stop destination for fashion,
lifestyle, food and entertainment leading to an international experience for
families.
Inorbit Malls
launched their Vashi property in Oct 2009. With a total retail area of 5.5lakh
sq.ft., Inorbit Mall, Vashi is a systematically planned and immaculately
designed mall catering to the entertainment, leisure and shopping needs of
their customers. Inorbit, Hyderabad, today is 70% trading & all set to
become a benchmark for modern retail in the city of the nawabs.
The company aims at achieving excellence in the customer's retail experience. With this aim, Inorbit has planned an immediate expansion with Pune, Banglore and Vadodara,
Award &
Recognition
§ Most Admired Shopping
Centre of the Year - Marketing & Consumer Promotion
§ Best Managed Mall - CNBC
Awards 2007
§ Silver Maxi Award - Maxi
Awards Programme 2007 (For the Save Power Have Power 2007 campaign
HyperCITY Retail (India) Ltd. is part
of the K. Raheja Corp. Group, a leader in the Indian retail sector. K Raheja Corp helped
create retail boom in India with Shopper's Stop, Inorbit Mall andCrossword apart from their successes in realty
and hospitality. It offers a wide range of product in categories
like Fresh produce, Foods and Grocery, Home, Bakery, electronics, Furniture,
Sports, Toys & Apparel.
HyperCITY
also offers other value added services like consumer
finance, ATM facility, telecom services, pharmacy, Bakery and Restaurants etc. under one roof. HyperCITY
launched its first store in Malad, Mumbai, which is spread
over 1,200,000 sq ft.
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